Jade Yoga Mat: This is What Effective Advertising Looks Like

It’s hard to go wrong with Cyndi Lee, Melanie Smith, Tara & Tim Dale, Duncan Wong, Elsie Escobar, Shiva Rea, Sharon Gannon & David Life, The Gubers, O2 Aspen, Andre Hartwich, Dharma Mittra, Baron Baptiste, Seane Corn, Kino MacGregor, Desiree Rumbaugh.

Keys to Effective Advertising:

Less is more. Evoke spirit, win loyalty. Product as afterthought, as just an aspect of your customer’s lifestyle—in this case active, spiritual, green-minded, beautiful from the inside-out, fun.

But what makes Jade’s ads brilliant aren’t just its impeccable taste in choosing yoga teachers. It’s the simplicity of the ad. The ad is about yoga, not a yoga product. The ad isn’t yelling for your attention; it magnetizes it with open space evocative of its subject.

Less is more. Evoke spirit, win loyalty. Product as afterthought, as just an aspect of your customer’s lifestyle—in this case active, spiritual, green-minded, beautiful from the inside-out, fun.

Other green walk-the-talk aspects to Jade Yoga’s mats:

Jade is constructed of natural rubber, a renewable resource tapped from rubber trees – containing no PVC or ozone depleting substances. Perfect for the yogi concerned about the earth and is made in the USA in compliance with all U.S. environmental and labor laws and through its partnership with Trees for the Future, JadeYoga plants a tree for every mat sold.

Article Source: http://www.elephantjournal.com/2009/07/jade-yoga-mat-this-is-what-effective-advertising-looks-like-3/

One Reply to “Jade Yoga Mat: This is What Effective Advertising Looks Like”

Elsie Escobar says:

August 31, 2013 at 11:14 pm

Yeay for Jade!!!! So great that you’re focusing on their amazing marketing choices. I honestly believe in their products, their people and it was an absolute pleasure doing the photo shoot for them. It was a sweet and down to earth experience. The picture was taken literally down the street from where I used to live, no lights, no make-up, I chose my own clothes and we giggled the entire time. Could not have had a better time 🙂 I felt absolutely comfortable in my own skin and felt that I was simply being me, which often times in photo shoots is a hard thing to do. They are awesome at the roots 😀

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Elsie Escobar says:

August 31, 2013 at 11:14 pm

Yeay for Jade!!!! So great that you’re focusing on their amazing marketing choices. I honestly believe in their products, their people and it was an absolute pleasure doing the photo shoot for them. It was a sweet and down to earth experience. The picture was taken literally down the street from where I used to live, no lights, no make-up, I chose my own clothes and we giggled the entire time. Could not have had a better time 🙂 I felt absolutely comfortable in my own skin and felt that I was simply being me, which often times in photo shoots is a hard thing to do. They are awesome at the roots 😀