How did Dean Jerrehian, the President of Jade Yoga, turn his love for yoga into one of the most widely recognized eco-friendly yoga mat companies in the world (and plant close to half a million trees)? Passion, commitment and customer service. Get an inside look at his professional world and his tip for people who want […]
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Jade Yoga Mat: This is What Effective Advertising Looks Like
It’s hard to go wrong with Cyndi Lee, Melanie Smith, Tara & Tim Dale, Duncan Wong, Elsie Escobar, Shiva Rea, Sharon Gannon & David Life, The Gubers, O2 Aspen, Andre Hartwich, Dharma Mittra, Baron Baptiste, Seane Corn, Kino MacGregor, Desiree Rumbaugh. Keys to Effective Advertising: Less is more. Evoke spirit, win loyalty. Product as afterthought, […]
Continue readingLeah Kim: Global Yoga Ambassador – Nike & JadeYoga
In many ways, yoga saved my life. Most yoga practitioners can probably relate to that statement. Through yoga, self-transformation occurs throughout your lifetime in multiple spheres – body, mind, and spirit – to ultimately and continually bring you more in tune with yourself. I realized fairly early on in my yoga-life that I wanted less […]
Continue readingMarina Seeh: International Ice Dancing Queen
Marina started skating when she was 8 years old. She was originally an ice dancer, but switched to free-skate when she was 15. She skated recreationally for 5 years and began competitive skating at age 20. Despite her late start in singles skating, Marina now represents Serbia and is enjoying success at the Senior International […]
Continue readingJade Fusion Yoga Mat Review
The Jade Fusion is the Rolls Royce of Yoga Mats. It is simultaneously heavy in features, heavy in price, and, well, just plain heavy. We absolutely love practicing on this mat in both more restorative as well as heated Power Yoga classes. However, we question whether the bulky package is worth lugging around town (a […]
Continue readingMat Matters
Your yoga mat could be polluting the earth. Be kinder to the environment by switching to PVC-free. The last thing you want to do when you step on your yoga mat is harm the world. But that’s what many of us do unwittingly each time we roll out conventional yoga mats, many of which contain […]
Continue readingJade Harmony Professional Yoga Mat Review
http://www.youtube.com/watch?v=Fw6cGPoIjzo Jade Harmony Professional Yoga Mat Review There is no question that the Jade Harmony Professional deserves the Editor’s Choice award for best overall yoga mat. First and foremost was the fact that every person we spoke with that owned this mat absolutely adored it, and the three people we lent it to who were interested […]
Continue readingPlanted Planet
Yogis reforest the globe, one donation at a time. By Heather Boerner Yoga-related businesses are putting their formidable positive energy toward giving back—to the earth, that is. Jade Yoga, Shiva Rea‘s Yoga Trance Dance, and the Yoga Center in Carlsbad, California, are among a handful of companies and studios that contribute to reforestation efforts in some […]
Continue readingSara Ivanhoe Bio: All Star Yogi
Sara Elizabeth Ivanhoe endorses JadeYoga and is a Yoga Spokesperson for Weight Watchers, most recently releasing the “Weight Watchers Yoga Starter Kit.” She began teaching in 1995, shortly after graduating with honors from New York University. She has completed the Yoga Works teacher training, a specialized Therapeutics program and is also certified by Erich Schiffmann in […]
Continue readingJade vs. Manduka: Yoga mat throwdown
Photo: Flickr/LululemonAthletica New York is filled with fitness rivalries: Mets vs. Yankees, Flywheel vs. SoulCycle, and now Jade vs. Manduka—the manufacturers of the best-selling yoga mats. Even though a non-competitive, live-and-let-live spirit pervades yoga philosophy, yogis take sides when it comes to mats. Considering that it’s the only major piece of equipment required and an important […]
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